5 Facebook Marketing Hacks for Your Website, Michael Stelzner, Social Media Examiner
Michael Stelzner,Social Media Examiner

5 Facebook Marketing Hacks for Your Website

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Is your website using Facebook to the fullest?

Are you wondering how you can get the most out of Facebook for your business?

To learn how to use Facebook to your advantage, this episode of the Social Media Marketing podcast goes deep into the subject.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, you'll discover 5 Facebook hacks you can employ on your website to help drive more traffic and exposure.

Share your feedback, read the show notes and get the links mentioned in this episode below!
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You can also subscribe via iTunes, RSS, or Stitcher.

Here are some of the things you'll discover in this show:
Facebook Marketing Hacks
#1: Use the Correct-Size Images on Your Website
You have probably noticed on Facebook that some posts have large images at the top, and underneath there is a URL, the website name and a small description.

If you have content on your website that you want seen in the news feed, then you can alter the size of the image, which will lead to more exposure and click-throughs to your website.

Facebook queries all of the actual images that are on your website and will choose to display the image with the largest dimensions. Facebook only allows users to select three images.

To see how this works, check out my friend Jon Loomer's guide on Facebook Link Thumbnail Image Dimensions.

The aspect ratio of your image is the critical factor. The aspect ratio is 1.91:1. This calculates out to about 1200 pixels wide by 627 pixels deep. The ideal size is 400 pixels wide by 209 pixels deep.

You need to make sure that at least one of your images inside the article is larger than all of the others. It should be in the 1.91:1 aspect ratio.

Listen to the show to find out what happens when an image is deeper than it is wide and how it can appear in the Facebook news feed.
#2: Implement Facebook Open Graph Tags
Facebook has its own language called Open Graph. This allows you to tell Facebook certain kinds of attributes, which include the image it should use as a default on a page, where it should pull text from and what the description should be. This kind of information helps your content appear more appropriately in the news feed.

You can discover all of the data behind Open Graph and find everything you need to know about how it works. It's a great guide even for the non-techie.

If you are on WordPress, Open Graph is easy to implement with a plugin called WP Open Graph. It allows you to set data on a macro-level and on a post-by-post basis. It's a great way to control what shows up when people share your articles on Facebook.

The best way to keep your shared content up to date on Facebook is to use Facebook's Debugger. It's a great tool to stop Facebook from pulling in information that's no longer relevant.

Listen to the show to find out how the Debugger tool works, and how it will help you with your Open Graph.
#3: Add a Facebook Share Button to Your Website
When you add a Facebook Share button to your website, you need to make sure that you use the code from Facebook or the WordPress plugin, which was developed by Facebook.

It doesn't matter if your website is WordPress or not, you can visit here and paste in the URL you want to share and choose the different layouts for your button.

You'll discover the best Share button to use for social proof on your website.

If you use WordPress, it's easy to use their default plugin. This plugin allows you to do the same as the Facebook one, but it does everything automatically for you.

When it comes to the placement of the Share button on your website, many people like to put it at the top of a blog post. This way,



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5 Facebook Marketing Hacks for Your Website, Michael Stelzner, Social Media Examiner
5 Facebook Marketing Hacks for Your Website
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