Do you use video in your marketing?
Are you wondering how YouTube can help promote your business?
To learn about how to get started with marketing your business with YouTube, I interview Gideon Shalwick for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It's designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Gideon Shalwick, an online video marketing expert. His blog and YouTube channel help businesses understand how to achieve success with YouTube. He also wrote the ebook Rapid Video Blogging.
Gideon shares why YouTube is increasingly important for your business.
You'll learn about the strategies you need to succeed and how to promote your videos to grow your audience.
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Here are some of the things you'll discover in this show:
YouTube for Business
Why is YouTube important for business?
Over the last year or two, Gideon has seen a huge increase in interest from businesses when it comes to YouTube. In the past, it was hard to try to use YouTube as a business tool. Back then, people used it for different reasons. Today businesses have started to wake up to the opportunities.
YouTube's statistics show more than 1 billion unique users to their site each month. There's over 6 billion hours of video watched each month on YouTube. That's almost an hour for every person on earth. This number has increased by 50% from last year. There are 100 hours of video uploaded to YouTube every minute.
According to Nielsen, YouTube reaches more U.S. adults ages 18–34 than any other cable network.
When you take these statistics into account, you can see where your potential target audience is. YouTube is also an amazing tool to make good connections with your audience.
Now that people can consume video on their smartphones, the mobile uptake has been phenomenal.
Gideon shares how more and more people have started to watch YouTube videos on their television screens.
If you look at videos that went viral on YouTube in 2012, 8 out of 10 were not your average cat or baby video, they were all professionally produced by someone who knew what they were doing. It's a sign that the game has changed on YouTube.
Gideon believes we are still at the start of the game when it comes to the opportunity available for business exposure.
Our 2013 Social Media Marketing Industry Report shows that 69% of marketers plan on increasing their YouTube marketing in 2013.
You'll hear Gideon's story of how he got started with YouTube and discovered how it was good for business.
Listen to the show to find out why there are no competitors on YouTube, only collaborators.
What you should think about when planning your YouTube strategy
Gideon states that you need to be very strategic when you set up your YouTube channels. A lot of people think that it's about the views, but that's not the case.
When Gideon thinks about his own strategy and when he helps others, he always starts with the Hedgehog Concept. You'll learn how this concept relates to two different kinds of businesses.
The concept is defined as the overlap of three things:
Your area of passion
Your area of skill or the thing that you can become the best at
How you can make money from it
When these three things overlap like a Venn diagram, the middle is your Hedgehog Concept. You'll learn how this can help you identify your target audience's needs. The effort you put into it will help you grow your business for long-term success.
Gideon believes the two functions that YouTube offers for business are exposure and relationshi...