Do you use social media to promote your product, service or events?
Are you wondering how you can use Twitter to help get more visibility and sales?
To learn how Twitter can be used to encourage others to promote for you, this episode of the Social Media Marketing podcast gives you insight into the subject.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It's designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, you'll discover five different ways you can use Twitter to promote what you have to offer.
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Here are some of the things you'll discover in this show:
Why Twitter promotion?
I believe that Twitter is the most frictionless form of social media communication. You can also create an enormous amount of buzz on Twitter.
Here are five techniques to help you promote and boost excitement around what you have to offer.
#1: Include a Customized Tweet Button on Every Single Page of Your Product
When you have several pages on your product, service or event site, it's important to have the same tweet on every single page.
The first thing you need to do is create a custom Twitter share button. The button options available are Share a Link, Follow, Hashtag and Mention. You want to choose the Share a Link button.
The next step is to click on the option to include a different URL, rather than the Use the Page URL option. In this particular case, you'll use the home page of your product, service or event. So when someone clicks on that tweet button to share on Twitter, they'll be directed back to one central place, which is your home page.
The next option is Tweet Text. This is where you can write in your own custom tweet. Also make sure you check the Show Count option, because it will display the total number of tweets.
You'll hear why it's important to show the number of tweets on your sales page, and the advantages to the Via and Recommend Twitter ID options.
The last step is to add a hashtag. When you visit our event page for Social Media Marketing World, you'll notice that once you click on the tweet button, not only does it have our customized tweet, but it also includes the URL for the home page and the hashtag for the event.
Once you have created your custom tweet, it'll give you a little piece of code that you can put in a sidebar widget if you're on WordPress, or embed the HTML where you want it. The good news is that it works over and over again.
Here are a few tips on how to craft your tweet:
Write the tweet as if the user was writing it him- or herself.
Make sure it's not overly promotional.
Craft it in a way that it's easy to read.
Include a hashtag.
Listen to the show to discover the types of phrases you should use in your custom tweet.
#2: Embed a Twitter Widget on Every Page That You Use to Promote
When you visit the event page for Social Media Marketing World, you'll see the widget below. On the event page it's live.
You can see the hashtag at the top, and underneath are the tweets relating to the event. The reason that they're all in one place is because of the hashtag.
As you scroll through the tweets, you'll see the people who have clicked on the custom tweet, plus those who are talking about the event in general.
You'll hear why the value proposition in something like this on your sales page is huge, and the reason why I decided to have it on every single page at Social Media Examiner.
To create a Twitter widget, you first need to log into Twitter and then visit here. Next, click on Create New and then Search. You will see that it asks for Search Query.