Want to create a sales video that converts?
Looking for expert tips about building rapport with your prospects?
To explore how to sell with video on YouTube and Facebook, I interview Jeremy Vest.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.
In this episode, I interview Jeremy Vest, founder of Vidpow, the YouTube-certified agency for big brands and channels including Hewlett-Packard, Funimation, and ServiceMaster. He also created Adobe TV, a video training site for Adobe, and he's the host of the TubeTalk podcast.
Jeremy explains how to hook your viewing audience and introduce them to your product.
You'll discover why remarketing is essential to improving conversions from your videos.
Share your feedback, read the show notes, and get the links mentioned in this episode below.
Here are some of the things you'll discover in this show:
Selling With Video
Jeremy has been designing websites and marketing products online since 1998. He also loved teaching college-level web design, graphic design, and marketing classes.
When Internet bandwidth increased enough to do online videos and courses, Jeremy realized he could teach many more people via video so he created xTrain, a video-based training company. Then, when YouTube came out in 2005, Jeremy started getting into it immediately.
About four years ago, Jeremy launched Vidpow, which helps brands with strategy for creating videos. In his work for Vidpow, Jeremy combines his love for design with his interest in marketing, especially analyzing what improves conversion rates.
Vidpow helps brands understand the universe of video and how to navigate it. Over four years, Vidpow has helped clients get more than a billion organic views.
Listen to the show to find out how many websites Jeremy has created since 1998.
Misconceptions About Selling With Video
After Jeremy helps a client create an awesome ad or video strategy, the first thing the client often asks is, "Why aren't we getting massive sales?" Jeremy has to explain that there's no magic pill to sell stuff. It just takes time.
Before people take their relationship with your brand to the next level, they need to see your brand 7 to 20 times, whether it's an email, your website, or social media ads. Even the most viral videos and the best sales videos don't produce that result. Instead, someone who has watched your video lands on your web page and gets put into your company's remarketing process.
Jeremy believes that video is better than images for selling online. If a picture is worth a thousand words, what's a video worth? Text and pictures are great, but video has the highest capacity to show emotion. Showing your product or service with a video helps it sell better than any type marketing, other than connecting in person.
Another misconception is that lots of views mean that your video is a success. However, if you're reaching the wrong people, they won't watch your video for very long. Because the YouTube algorithm prioritizes how long people watch your content, lots of short view times can harm your marketing.
Listen to the show to hear me discuss a problem with an Instagram apps article that received lots of views.
Traits of Successful Sales Videos
Whether your video is on Facebook, YouTube, or Instagram, the first five seconds of your video have to be weird. Seth Godin calls this concept the purple cow. Even if you have a good or great video, odds are most people won't even watch it. The average view duration of Facebook video is six seconds so you have only a few seconds to engage someone and tell their brain to keep watching.
One of Jeremy's favorites is the video created by Derral Eves and the Harmon Brothers for Squatty Potty.