Using YouTube to Build Your Brand, Authority and Business, Michael Stelzner, Social Media Examiner
Michael Stelzner,Social Media Examiner

Using YouTube to Build Your Brand, Authority and Business

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Do you use YouTube videos to market your business?

Are you wondering how you can get more viewers and engagement for your channel?

To learn about how YouTube can help you build your brand and authority, I interview Steve Spangler for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Steve Spangler, author of Fire Bubbles and Exploding Toothpaste and Naked Eggs and Flying Potatoes. He also has three YouTube shows focused on science experiments. They include Sick Science, The Spangler Effect and Spangler Science TV.

Steve shares how he uses YouTube to build his brand and business and his experiences along the way. You'll learn how to measure feedback and metrics from your viewers to boost your video engagement and visibility.

Share your feedback, read the show notes and get the links mentioned in this episode below!
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You can also subscribe via iTunes, RSS, or Stitcher.

Here are some of the things you'll discover in this show:
YouTube Visibility
Steve's YouTube story

Steve shares his story of how he first started out, and along the way started working in television with Denver NBC affiliate KUSA-TV 9News as their Science Education Contributor.

You'll hear the story of how in September 2005, on Spangler Science Monday on NBC, Steve did one of his experiments on live TV with his co-anchor. The experiment was to drop a Mentos candy into a bottle of diet coke. The co-anchor he was working with didn't move away fast enough and she got covered in soda. This is how he wrote a post called "News Anchor Gets Soaked, Science Experiment Goes Awry."


The post went viral. And he got called into the office at Gannett, because they wanted to know what he had done to shut down the server. The video got a million views on YouTube back then.

Steve says that although you don't get rich off of the video, you do acquire some business success when you find out what to do with the video or traffic.

Listen to the show to find out how Steve's Mentos experiment led to an agreement with Mentos to produce Geyzer tube related toys.

How YouTube is helping businesses

Back in 2005, everyone was asking why you would put free content online. Steve had a feeling that it was the right thing to do. In 2007, he started uploading videos to YouTube because he believes that video helps brand awareness.

Steve explains even though he has done television for 22 years and has made 1200 television appearances, he says that none of it compares to the quasi-celebrity you get with YouTube. There are people who know who you are, know your brand and are brought to your services because they see you on YouTube and they think that's the authority.

Listen to the show to find out why you don't have to wait for anybody to give you that break and what you need instead.

The strategy behind different YouTube show formats

Steve's YouTube page is the main landing page for his channels. You'll find 600-700 videos. There are clips from old shows and old interviews. These are typically in a news format because that was the line of work he was in at the time.

Sick Science was created because as a professional speaker, Steve is on the road a lot and his team needed to continue to pump content into the stream. Their editor and creator, Bradley Mayhew, came up with the idea to put the focus on the experiment and not the personality.


The only difference from the previous format was that they show a science experiment and in the comment section ask people to tell how they think it works.



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Using YouTube to Build Your Brand, Authority and Business, Michael Stelzner, Social Media Examiner
Using YouTube to Build Your Brand, Authority and Business
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