Erika Hall

Fig 8.2: A persona document should feel like the profile of a real individual while capturing the characteristics and behaviors most relevant to your design decisions

Note the specific and habitual behaviors that constitute the pattern that defines the persona.

Goals and behavior patterns are the core of a persona

Goals and behavior patterns are the core of a persona

Parenting. Teaching. Researching activities online. Switching among multiple devices.

In design, “intuitive” is a synonym for “matches the user’s mental model.” The closer an interface fits that

How to create a mental model
Do user research.
Make an affinity diagram

As soon as you have some data, you can start looking for trends and patterns.

Decision-makers love data, so being handy with the stats can be to your advantage in arguments.

Bounce rate is a good place to start.