Abhishek Kumar

Schedule 2-4 hours every week to focus on your content creation processes

Think about how you would educate them about the unique aspects or qualities of your business; the unique benefits and advantages of your products or services; what problems you help people solve; how you help improve or add value to other people’s lives, why people need your products or services, etc

Ensure that your content reflects the consistency and continuity of your brand. Review your editorial stands periodically to ascertain that the tone and voice of your brand are consistent with the blog persona in general. Are you positioning yourself as a fun, youthful, fresh blog for a younger audience? Are you positioning yourself as an authoritative and serious source of information in your industry?

Volume Weighted Moving Average (VWMA)

My top tip – don't be shy to comment on other pages. Post links to your website in relevant groups

My favorite tip for Twitter trends is to use Hootlet from Hootsuite. It can be added as a free extension to your browser or be used as a stand-alone app. Hootlet basically helps us to compose a Tweet or Facebook post. It provides tips as to length of Tweet, the efficacy of your hashtag etc

To put the above in a nutshell, by watching for trends, we are able to determine our approach regarding content creation and according to which topics we are able to weigh in on. This helps us to plan ahead. We can schedule posts around major holidays and big events happening locally or internationally. It allows us to connect our page to the conversation with content that is relevant and to take advantage of what these trends have to offer

Your posts need to be varied so as to maintain a level of interest from your audience.

Here you will use the different categories of posts as discussed before and schedule about 20% of your content in each of the categories. Remember these categories include education, engagement, entertainment, inspiration and promotion.

Inside these categories you also have a variety of different type of posts e.g. List posts, how to post, FAQ posts etc.

If you keep to this, your posts will naturally only be promotional 20% of the time.

My favorites are CoSchedule, MeetEdgar, eClincher, Hootsuite or Buffer depending on what you need to do.