Claude Bristol

You can shift your gears if you only realize it.

Believe in Your Goods

, for those of you who may be selling, keep in mind what I have previously said about knowing your article and selling yourself—that is 99% of the success of selling—the other 1% is leg work contacting the prospect.

The subconscious mind will be giving you ideas, hunches, inspirations, a perfect flood of them, which will guide you correctly.

Follow Your Hunches

Be alert. Make him feel your personality. Know what you are talking about. Be enthusiastic. Don’t quail.

You are just as good as he is and, besides, you may have something which he hasn’t and that is utmost confidence, utmost faith in the article you are selling.

When Fear rules the will, nothing can be done, but when a man casts Fear out of his mind the world becomes his oyster. To lose a bit of money is nothing, but to lose hope—to lose nerve and ambition—that is what makes men cripples.”

HERBERT N. CASSON

A light will dawn upon you and you will see clearly ahead how to achieve what you are after.

The ability to accomplish anything in a convincing fashion depends entirely upon the degree of expert knowledge which you possess coupled with that intensity of purpose.