Andy Maslen

without selling, there’d be no markets. Without markets, there’d be no capitalism. Without capitalism, there’d be no democracy.

over and over

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

Copywriting is a craft skill not an art form.

Copywriting is a craft skill not an art form

Tested Advertising Methods

quote from, and in some cases reproduce, their marketing campaigns

Marketing Director, William Reed Business Media;

Head of Product Marketing