Jeff Gothelf

Shared understanding allows our teams to make decisions faster and empowers us to engage in more strategic conversations

UX has two other foundations: Design Thinking and Agile development philosophies

We got in to build valuable products and services, not to write specs

We now know that our first attempt will inevitably require revision. So the sooner we get our ideas out, the sooner we can figure out what those revisions should be

Collaboration creates better work

It’s not iteration if you do it only once.

—Jeff Patton

Design Is Always Evolving

When designing for physical materials, designers need to figure out what they’re making before they begin production, because production is expensive. It’s expensive to set up a factory floor to produce hard goods or garments.

The ecommerce giant pushes new code live to their customers every 11.6 seconds.1 And they are using these short cycles as a competitive advantage—releasing early and often, gaining market feedback, and iterating based on what they learn to create a continuous conversation with customers

designers, product managers, and software engineers no longer have the luxury of working in isolation from each other