The aim of this book is to provide a clear, oriented introduction to social media marketing — for employees who may be employed in a corporate or non-profit organization, for university students, or self-styled learners. The approach I've taken in most of the books I've written is the same, which is conversational, polite, with an attempt at making things enjoyable.

The plan is about finding a way to help people get involved with social media marketing in a way that's enjoyable and helps develop skills— maybe through an internship, paid work, volunteer work, freelance work, or some other kind of work.

So the emphasis is on skills and strategies that can be instantly useful to a company or a non-profit. I won't try to cover anything but just about the stuff I think are the most important.

The fact is, social media marketing has many options and has developed rapidly, particularly in the "tools" field. Which means there is a lot of stuff out there. This can be very daunting! But when you leave fear in the dust, take baby measures, try things out and develop trust, it can also be really financially feasible.

It can be tricky to select the appropriate platforms when constructing a social media presence for your business. Even for those used to dealing with technology on a daily basis, the sheer number of social media choices can be overwhelming and they can all be difficult to juggle with. That's where this book helps. Social Media aims to help readers sift through the most prominent social media outlets to build a platform from which they can shine through their newly emerging business. You'll read about how to find your target audience, which website is best for some businesses, which platforms will simultaneously contribute to marketing and sales, and how to set up accounts for each of the major social media platforms. So sit back and relax, because it just got a lot easier to spread the word about your company and win clients.

Warren Ellison

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