Pauline Brown

People, in general, hunger for new angles in business.

In finding a way to make in-store shopping a social experience that also offers a sense of discovery and uniqueness, retail can win.

The archive might include samples or images of product designs (preferably chronologically presented, so the auditor can see how designs have evolved). But it should also include other visible elements (e.g., logos, mottos, ads, store plans). The next step is what I call “patterning.” What are some of the components that overlap or tie together the various products, segments, and historic chapters of the business?