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Dorie Clark

Dorie Clark, a former presidential campaign spokeswoman, is a frequent contributor to the Harvard Business Review, Forbes, and the American Management Association's publications. She is also a columnist for Mint, India's second-largest business newspaper. She is a consultant and speaker for clients including Google, Yale University, and the World Bank, and is an adjunct professor of business administration at Duke University's Fuqua School of Business. She is the author of the forthcoming Harvard Business Review Publishing book Reinventing You: Define Your Brand, Imagine Your Future.Recognized as a "branding expert" by the Associated Press, Clark has taught marketing and communications at Emerson College, Tufts University, Suffolk University, Smith College Executive Education, and the University of North Carolina's Kenan-Flagler School of Business. She has also lectured at universities worldwide, including Harvard University, the University of Michigan, and Georgetown University's McDonough School of Business. She is quoted frequently in the international media, including NPR, the BBC, and MSNBC. At age 18, Clark graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.

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Byunggyu Parkje citiraoпре 2 године
’ll walk you through concrete ways you can demonstrate your expertise, impress the major players, and prove your worth. Every art student has a portfolio ready to be shown at a moment’s notice. It’s no different in the business world; no one will believe you’re serious unless you begin to create content that demonstrates your expertise. That allows potential customers or employers to test-drive your approach before they make a large commitment. (If you’re a graphic designer, having contacts check out an image gallery of corporate logos you’ve created may inspire them to send you that major new account.) I’ll go over strategies such as how to leverage your online brand, affiliate with brand-name organizations in your field, get published in major journals, build credibility through assuming leadership positions, and more
Byunggyu Parkje citiraoпре 2 године
But really what we’re talking about is something that’s always existed: your reputation. What do people think of you? What do they say when you leave the room? Understanding that, and identifying any gaps between the current reality and where you want to be in the future, is critical to beginning your reinvention process.
Byunggyu Parkje citiraoпре 2 године
Next, identify the people you’ll be reaching out to. Whereas a coach who has been hired to interview people about you has license to talk to people in your organization, you need to be more careful if you’re doing your own assessment (plus, you don’t want to tip your hand if you’re considering a move away from your current employer). Focus on friends, colleagues, and family members who know you well and whom you can trust to give you honest feedback (no frenemies need apply). Phyllis Stein, the former director of Radcliffe College Career Services at Harvard University, suggests identifying up to twenty people who exemplify the interests, skills, and values you admire—preferably a geographically diverse assortment of men and women in different fields—to get the broadest perspective possible.
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