The Culture Code

His communications consist of three types of belonging cues.
• Personal, up-close connection (body language, attention, and behavior that translates as I care about you)
• Performance feedback (relentless coaching and criticism that translates as We have high standards here)
• Big-picture perspective (larger conversations about politics, history, and food that translate as Life is bigger than basketball)

very high expectations and I know that you can reach them.
That’s it. Just nineteen words. None of these words contain any information on how to improve. Yet they are powerful because they deliver a burst of belonging cues. Actually, when you look more closely at the sentence, it contains three separate cues:
1. You are part of this group.
2. This group is special; we have high standards here.
3. I believe you can reach those standards.

I’m giving you these comments because I have