Steve Jobs: A Biography

Tu mundo se había partido y después se detuvo, a la espera de volver a articularse en torno a lo que fuera que eligieras a continuación

“I began to realize that an intuitive understanding and consciousness was more significant than abstract thinking and intellectual logical analysis,”

This was not how I wanted to live. It’s crazy. I made a promise to myself that I’m not going to let this money ruin my life.

“a shithead who sucks.”

Among its visionaries was the scientist Alan Kay, who had two great maxims that Jobs embraced: “The best way to predict the future is to invent it” and “People who are serious about software should make their own hardware.”

make a dent in the universe.

Markkula wrote his principles in a one-page paper titled “The Apple Marketing Philosophy” that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: “We will truly understand their needs better than any other company.” The second was focus: “In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities.” The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. “People DO judge a book by its cover,” he wrote. “We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.”

He emphasized that you should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.”

“He asked me if I would put $50,000 in and he would give me a third of the company,” said Bushnell. “I was so smart, I said no. It’s kind of fun to think about that, when I’m not crying.”

Jobs’s father had once taught him that a drive for perfection meant caring about the craftsmanship even of the parts unseen. Jobs applied that to the layout of the circuit board inside the Apple II. He rejected the initial design because the lines were not straight enough.