Innovation and Entrepreneurship

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Peter Drucker's classic book on innovation and entrepreneurship
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.

Strategic Planning Entrepreneurship Management Business

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408 štampanih stranica

Godina izdavanja: 2009

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Yaroslav Pavlovje citiraoпре 8 година
The test of an innovation, after all, lies not its novelty, its scientific content, or its cleverness. It lies in its success in the marketplace.
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Antonio Manzanoje citiraoпре 8 година
Since the mid-seventies, such slogans as “the no-growth economy,” the “deindustrialization of America,” and a long-term “Kondratieff stagnation of the economy” have become popular and are invoked as if axioms.
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