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Andy Maslen

Write to Sell. The ultimate guide to great copywriting

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  • Charlotteje citiraoпре 5 година
    benefit is anything that your product or service does to make your reader's life easier. Here's a list of benefits
  • Charlotteje citiraoпре 5 година
    What WILL happen if the reader DOES do what you want?
    What WON'T happen if the reader DOES do what you want?
    What WILL happen if the reader DOESN'T do what you want?
    What WON'T happen if the reader DOESN'T do what you want?
  • Charlotteje citiraoпре 5 година
    A simple but effective way to show your reader what your product does for them is to use the opening phrase, “Picture the scene …
  • Charlotteje citiraoпре 5 година
    We want to paint a picture for our reader. Of life with our product, and life without
  • Charlotteje citiraoпре 5 година
    show, don't tell
  • Charlotteje citiraoпре 5 година
    It means focusing on benefits, not features
  • Charlotteje citiraoпре 5 година
    sell, don't tell
  • Charlotteje citiraoпре 5 година
    does for your reader
  • Charlotteje citiraoпре 5 година
    Now that you've started to figure out the true nature of what you're selling, you are in a far stronger position when you want to write about it. Instead of simply describing what you're selling, you can describe what it
  • Charlotteje citiraoпре 5 година
    Make them look good? Make them look successful
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