Scaling Up

Approach customers with a personalized warm welcome.
• Probe politely to understand all the customers’ needs.
• Present a solution for the customers to take home.
• Listen for and resolve any issues or concerns.
• End with a fond farewell and an invitation to return.

executives with good companies tend to share their titles, whereas executives at strong and great companies share what their accountabilities are in a very measurable fashion, e.g., “I am accountable for driving revenue into this company.”

we know that it takes a “village of gurus” to help a company and that no one person has all the answers. Therefore, we’ll be referencing many important books and ideas that fill in important gaps around leadership, sales, marketing, hiring, etc.