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Роберт Чалдини

Influence

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The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed New York Times bestseller, Robert Cialdini—the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.

You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself…
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Citati

  • Sanja Zje citiralaпрошле године
    Various types of organizations have learned to employ the power of a small gift to spur actions that would have been otherwise withheld. Survey researchers have discovered that sending a monetary gift (e.g., a silver dollar or a $5 check) in an envelope with a mailed questionnaire greatly increases survey completion rates, compared to offering the same monetary amount as an after-the-fact reward. Indeed, one study showed that mailing a $5 “gift” check along with an insurance survey was twice as effective as offering a $50 payment for sending back a completed survey. Similarly, food servers have learned that simply giving customers a candy or mint along with their bill significantly increases tips; a
  • Sanja Zje citiralaпрошле године
    Rather than doing what I’d been taught to do all my life and dismissing the favor—falsely—as too trivial to worry about (I really did prefer the aisle seat), I said, “Oh, I’m sure you’d do the same for me.” He assured me I was right.
  • Sanja Zje citiralaпрошле године
    Rather than doing what I’d been taught to do all my life and dismissing the favor—falsely—as too trivial to worry about (I really did prefer the aisle seat), I said, “Oh, I’m sure you’d do the same for me.” He assured me I was right.

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