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Роберт Чалдини

Influence

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The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed New York Times bestseller, Robert Cialdini—the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.

You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself…
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  • Lukaje citiraoпре 1 сата
    Suppose, though, we are confronted with an authority whom we determine is a relevant expert. Before submitting to authority influence, we should ask a second simple question: How truthful can I expect the expert to be? Authorities, even the best informed, may not present their information honestly to us; therefore, we need to consider their trustworthiness in the situation.
  • Lukaje citiraoпре 1 сата
    The first question to ask when confronted with an authority figure’s influence attempt is, Is this authority truly an expert? The question focuses our attention on two crucial pieces of information: the authority’s credentials and the relevance of those credentials to the topic at hand. By turning to the evidence for authority status in this simple way, we avoid the major pitfalls of automatic deference.
  • Lukaje citiraoпре 1 сата
    Other examples of trappings, such as high-priced jewelry and cars, can have similar effects. The car as a status symbol is particularly relevant in the United States, where “the American love affair with the automobile” gives it unusual significance. According to a study done in the San Francisco Bay area, owners of prestige autos receive a special kind of deference from others.

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