The Challenger Sale
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Utisci
- M. Irfan Hasanje podelio/la utisakпре 8 година
👍Vredna čitanja💡PoučnaThis book quiet changing my mindset in sales & marketing area. I think it's true in this tight competitiveness world, commercial insights-driven marketing is needed than ever before.
Citati
- b3952001779je citiraoпрошле године
perfectly captures what Challengers ultimately must do: teach customers something new and valuable about their business—which is what they want—in a way that reliably leads to commercial wins for us—which of course is what we want. - Ryan Lexerje citiraoпре 4 године
This is exactly where we see Relationship Builders struggle all the time. - Ryan Lexerje citiraoпре 4 године• Rep offers unique and valuable perspectives on the market.
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