en
Stefan Kühl

Exploring Markets

Obavesti me kada knjiga bude dodata
Da biste čitali ovu knjigu otpremite EPUB ili FB2 datoteku na Bookmate. Kako da otpremim knjigu?
Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves. The goal of exploring the environment – or, more specifically, exploring markets – is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.
Ova knjiga je trenutno nedostupna
54 štampane stranice
Prvi put objavljeno
2017
Godina izdavanja
2017
Da li već pročitali? Kakvo je vaše mišljenje?
👍👎
fb2epub
Prevucite i otpustite datoteke (ne više od 5 odjednom)