In a world where data is the new currency, social media is turning us all into walking, talking brands and billboards and we’re meant to be mindful, manifesting and present, isn’t it a bit rich to be expected to be happy, too?
After a lifetime spent actively searching for happiness as well as studying it, millennial communications executive and yogi Lisa Portolan shares valuable insights into how we made happiness a science and an industry, created products around it and supported it with a whole heap of advertising to ensure that it works. But is brand ‘me’ just a recipe for unhappiness?
