en
George Lakoff,Mark Johnson

Metaphors We Live By

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The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are “metaphors we live by”—metaphors that can shape our perceptions and actions without our ever noticing them.
In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.
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2008
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2008
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Citati

  • Anaje citiralaпрекјуче
    Standard theories of meaning assume that all of our complex concepts can be analyzed into undecomposable primitives. Such primitives are taken to be the ultimate “building blocks” of meaning. The concept of causation is often taken to be such an ultimate building block. We believe that the standard theories are fundamentally mistaken in assuming that basic concepts are undecomposable primitives.
  • Anaje citiralaпрошлог месеца
    The three structural metaphors we have considered in this section—RATIONAL ARGUMENT IS WAR, LABOR IS A RESOURCE, and TIME IS A RESOURCE—all have a strong cultural basis. They emerged naturally in a culture like ours because what they highlight corresponds so closely to what we experience collectively and what they hide corresponds to so little. But not only are they grounded in our physical and cultural experience; they also influence our experience and our actions.
  • Anaje citiralaпрошлог месеца
    The view of labor as merely a kind of activity, independent of who performs it, how he experiences it, and what it means in his life, hides the issues of whether the work is personally meaningful, satisfying, and humane.

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