The Digital Business Start-Up Workbook

7. The App Store Application Model
This means selling applications via smart phones and tablet computers. Rovio and Tapulous are well known successful app creators

By aligning themselves towards a shared purpose the big company can increase their margins, fill gaps in their portfolio or enter new growth markets, while the smaller company gets the opportunity to gain credibility within a sector and sell to a large existing customer base

This means providing a share of revenue from products/services that you sell, in exchange for something of benefit, such as exposure to a large targeted audience; or

or earning a share of revenue by providing exposure to a large reach