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Creative Social

Hacker, Maker, Teacher, Thief: Advertising's Next Generation

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• What does the industry need to do today (not tomorrow) to stay valuable and relevant?
• Is digital collaboration the death of idea ownership?
• What the f**k do clients know about great advertising?
• How can copying make you more original?
• I feel connected, but do I feel more human?
• How are the porn industry, illegal black market and bitcoins changing online culture today?
• Should we make things people want rather than make people want things?
• How do we 'do' innovation?
If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves — advertising’s next generation.
Ova knjiga je trenutno nedostupna
291 štampana stranica
Prvi put objavljeno
2014
Godina izdavanja
2014
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Citati

  • Dje citiralaпре 6 година
    Many ways of getting inspired involve minimum effort or time.
  • Dje citiralaпре 6 година
    Implementing empathy” was kind of the “Intel inside” slogan for us. Without empathy there is no love.
  • Dje citiralaпре 6 година
    People will want you to be who you already are

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