Gene Loving

Loving Life

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The tall skinny kid with a deep voice and a small record collection launched his first radio station even before starting high school. He would over the next four decades become one of Virginia’s most recognized on-air personalities, concert promoters and media trailblazers. Gene Loving was the first DJ in the country to pick a Beatles record as a future hit, and accompany the band to its inaugural US concert. He rode the tidal wave of rock ‘n roll throughout the 1960s, hanging out back stage with the biggest names in the business: Jimi Hendrix, The Rolling Stones, The Beach Boys, Sonny and Cher, James Brown, to name a few.
Gene was a radio and television visionary, starting one of the largest chains of independent TV stations in US history. His on-air persona and behind-the-scenes business dealings are part of the fabric of America’s music and entertainment story. In his memoir, Loving Life, Gene shares his exploits in vivid detail, giving readers a front-row seat to a slice of Americana.
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