The role of the growth hacker is to ruthlessly optimize incoming traffic for success
Muchomachoje citiraoпре 2 године
reach people in an effective, scalable, and data-driven way
Muchomachoje citiraoпре 2 године
merged marketing into their product development
Muchomachoje citiraoпре 2 године
anything that gets customers is marketing
Muchomachoje citiraoпре 2 године
At the core, marketing is lead generation. Ads drive awareness . . . to drive sales. PR and publicity drive attention . . . to drive sales. Social media drives communication . . . to drive sales
Muchomachoje citiraoпре 2 године
If you can treat a book like a start-up, anything is game. The
Muchomachoje citiraoпре 2 године
If you know the Way broadly you will see it in everything
Muchomachoje citiraoпре 2 године
Retention trumps acquisition
Muchomachoje citiraoпре 2 године
was obsessed with more, more, more instead of getting the most out of the leads we were already generating. It makes me shudder to think of the wasted effort inherent in that approach. Scaling Retention and
Muchomachoje citiraoпре 2 године
the focus needs to be on improving customer retention