en
Weber Larry,Lisa Henderson

The Digital Marketer

Obavesti me kada knjiga bude dodata
Da biste čitali ovu knjigu otpremite EPUB ili FB2 datoteku na Bookmate. Kako da otpremim knjigu?
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains:
The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.
Ova knjiga je trenutno nedostupna
477 štampanih stranica
Da li već pročitali? Kakvo je vaše mišljenje?
👍👎

Citati

  • Ivan Zharikovje citiraoпре 8 година
    Source: Harley Manning, Forrester Research, Inc. Blog, “When It Comes to Total Returns, Customer Experience Leaders Spank Customer Experience Laggards,” Forrester Research, Inc., September 14, 2012.
  • Ivan Zharikovje citiraoпре 8 година
    Google's Zero Moment of Truth
  • Ivan Zharikovje citiraoпре 8 година
    “In the face of change we have three options: ignore it, grow with it, or drive it.”

Na policama za knjige

fb2epub
Prevucite i otpustite datoteke (ne više od 5 odjednom)