en
Christophe Morin,Patrick Renvoise

Neuromarketing

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How can the latest brain research help increase your sales?

Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.

Unveiling the latest brain research and revolutionary  marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:

The 6 stimuli that always trigger a response
The 4 steps to align content and delivery of your message
The 6 message building blocks to address the “old brain”
The 7 powerful impact boosters to set your delivery apart from the rest

Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.
Ova knjiga je trenutno nedostupna
245 štampanih stranica
Godina izdavanja
2007
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Citati

  • Reza Aprianoje citiraoпре 5 година
    Your message should be constructed in the same manner: bulletpoint your CLAIMS and then build your presentation and proof for each one of them using a Grabber, stories, and Proofs of GAIN. along with all of the Impact Boosters that will keep your listener's OLD BRAIN awake and interested.
  • Reza Aprianoje citiraoпре 5 година
    Research shows that humans remember information more easily when it comes in sets of three
  • Reza Aprianoje citiraoпре 5 година
    Just a note: if you have multiple CLAIMS, it is typically in your best interest to narrow it to three

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