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Garfinkel David

Advertising Headlines that Make You Rich

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  • Menna Abu Zahraje citiralaпре 3 године
    But there’s more. Author David Garfinkel has created an entire, comprehensive and easy-to-use System for writing advertising. His System is called Copywriting Templates. It makes every step of the process as easy as it is now for you to write headlines.

    Take your advertising power to the next level. Go to:

    http://www.World-Copywriting-Institute.com/ah-templates
  • Menna Abu Zahraje citiralaпре 3 године
    3.Don’t assume your prospect knows what you know
  • Menna Abu Zahraje citiralaпре 3 године
    4.Don’t focus on your process
  • Menna Abu Zahraje citiralaпре 3 године
    People are interested in greener lawns, their end result. Don’t focus on your process; focus on what the prospect gets.
    5.Don’t merely try to arouse curiosity.
  • Menna Abu Zahraje citiralaпре 3 године
    Create intrigue, curiosity and desire. Leave ‘em hungry for more!
    Don’ts:
  • Menna Abu Zahraje citiralaпре 3 године
    Resist the temptation; a straightforward headline almost always works better than a clever one.
    2.Don’t be boring.
  • Menna Abu Zahraje citiralaпре 3 године
    Remember “V.E.R.V.E” — Visceral, Emotional, Resounding, Visual, Empathic. It’s a memory-jogger to help you build the kind of headlines that get results. Point-by-point:
  • Menna Abu Zahraje citiralaпре 3 године
    Make the biggest claim you can make, and still prove in your copy.
  • Menna Abu Zahraje citiralaпре 3 године
    Learn how people talk, and even how you talk when you’re not being self-conscious or trying to sound “professional.”
  • Menna Abu Zahraje citiralaпре 3 године
    Strive to put that in your copywriting — especially your headlines. The more it sounds like real conversation, the more engaging it will be for your reader.
    2.Enter the conversation already going on in the customer’s mind. T
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