en
Christophe Morin,Patrick Renvoise

Neuromarketing

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How can the latest brain research help increase your sales?
Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
Unveiling the latest brain research and revolutionary  marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:
The 6 stimuli that always trigger a responseThe 4 steps to align content and delivery of your messageThe 6 message building blocks to address the “old brain”The 7 powerful impact boosters to set your delivery apart from the restOnce you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.
Ova knjiga je trenutno nedostupna
209 štampanih stranica
Prvi put objavljeno
2007
Godina izdavanja
2007
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Citati

  • aliazulkiflije citiraoпре 6 година
    THE SEVEN IMPACT BOOSTERS
    1. Wording with “You”
    2. Your Credibility
    3. Emotions
    4. Contrast
    5. Varying Learning Styles
    6. Stories
    7. Less Is More
  • aliazulkiflije citiraoпре 6 година
    4. Proofs of Gain
    5. Handling Objections
    6. The Close
  • aliazulkiflije citiraoпре 6 година
    THE SIX “SELLING TO THE OLD BRAIN” MESSAGE BUILDING BLOCKS
    1. Grabber
    2. Big Picture
    3. Claims

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