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Summary : Hooked – Nir Eyal with Ryan Hoover

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Complete summary of Nir Eyal and Ryan Hoover's book: “Hooked: How to Build Habit-Forming Products”This summary of ideas from Nir Eyal and Ryan Hoover's book “Hooked: How to Build Habit-Forming Products” provides they key to forming customer habits for your products and services. Getting your customers to use you product daily makes that product indispensable, providing significant benefits for your bottom line. To do this, companies are creating product hooks.Build a product hook by following the Hook Model:• Trigger• Action• Rewards• InvestmentReasons to read this summary:• Save time • Build long-term customer habits• Create product hooksTo learn more, read the summary of “Hooked” and find out how you can form consumer habits for your products and gain loyal customers!
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  • Яков Левинje citiraoпре 8 година
    Keep in mind many habit-forming technologies start out as vitamins – nice-to-have products – before they develop into painkillers which relieve a genuine itch or pain. Or your product may have a niche following at first before making the leap to the general marketplace. Or perhaps some kind of new enabling technology may come along which makes your product or service feasible.
  • Яков Левинje citiraoпре 8 година
    Remember you're acting as a facilitator of new ideas, products and services so the best place to look for opportunities is usually in the mirror. Scratching your own itch and observing your own behavior is one of the most consistently helpful ways to come up with next-generation product ideas.
    “Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”
  • Яков Левинje citiraoпре 8 година
    Startups are grueling and only the most fortunate persevere before finding success. If you only build for fame or fortune, you will likely find neither. But build for meaning and you can’t go wrong.”
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