Eric Scott

Content Marketing

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    Content marketing is about producing content to build your own audience. You can use social media, websites, and even pay for advertising, as that is one channel to market your content. However, content marketing is about establishing your own audience.
    Think of advertising as waving to someone from across the street and content marketing as not only waving but stopping to engage in conversation and genuinely inquiring how the individual is doing.
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    If you offer information about real estate, do you know much about the topic? This is very important, as you want your readers to see you as an authority on the topic and value what you have to say. Therefore, provide supporting evidence.
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    Other Books by Eric J Scott
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    Meta tag is a code used for search engines to ascertain what your site is about
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    Content marketing is about your customers absorbing the knowledge you create, whereas social media is more about sharing that knowledge.
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