Adam Jolly

Winning with IP

Intellectual property has a powerful impact on growth for those who integrate it into their business model. Drawing on the knowledge and experience of 24 top-level IP performers, including the innovation support team at the European Patent Office, this book reports on how IP is being used to create tech solutions, pick up  the latest thinking, take a competitive lead, negotiate the best deal, knock back any challengers and open up a path to breakthrough growth. It gives a series of lessons and insights about how today’s winners are lining up their IP to transform early-stage ideas and technologies into assets around which competitive business models can be designed.

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