What Management Is

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A book about management, described by guru Peter Drucker as 'a first rate as an introduction for the non-manager and especially for the beginner, but equally excellent as a rounded, complete, and comprehensive `refresher course' for the most experienced executive.' Both a beginner's guide and a bible for one of the greatest social innovations of modern times: the discipline of management. Leading business editor Joan Magretta distils the wisdom of a bewildering sea of books and articles into one simple, clear volume, explaining both the logic of successful organisations and how that logic is embodied in practice by management. Newcomers will find the basics demystified. More experienced managers will recognise a store of useful wisdom and a framework for improving their own performance. In general, the book defines a common standard of managerial literacy that will help all of us to lead more effectively.

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stephenxiaoqin8je citiraoпре 10 година
Dealing effectively with change, then, requires a clear understanding of what doesn’t change. To know what really is different, you must first know what stays the same and why.
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stephenxiaoqin8je citiraoпре 10 година
As any good manager will tell you, dealing with change is one of management’s most difficult responsibilities. Competition is dynamic, even among nonprofits, and the arena in which organizations operate is constantly changing. Customers’ needs shift. New business models and new rivals appear without warning. Old technologies evolve and new ones are created. A new generation takes its place in the workforce, bringing with it new attitudes and values. But the fundamental job of management—creating value for customers by helping people to be more productive and innovative in a common effort—that hasn’t changed one bit.
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stephenxiaoqin8je citiraoпре 10 година
A new generation takes its place in the workforce, bringing with it new attitudes and values. But the fundamental job of management—creating value for customers by helping people to be more productive and innovative in a common effort—that hasn’t changed one bit.
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