THE EFFORTLESS MIND
HOW COGNITIVE FLUENCY SHAPES OUR WORLD
(PSYCHOLOGY & BEHAVIOR)
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The Effortless Flow Of Thought: An Introduction To Cognitive Ease
Good Feelings, Good Impressions: The Immediate Benefits Of Ease
The Unconscious Nudge: How Priming Creates Ease
“Becoming Famous Overnight”: The Comfort Of Familiarity
The Illusion Of Truth: Why Repetition Feels Right
Intuition's Spark: Coherence And Pleasant Feelings
Effortless Understanding: System 1's Drive For Coherence
The Siren Song Of Availability: Easy Recall, Biased Judgments
Decisions By Feeling: The Affect Heuristic
Overconfidence: The Illusion Of Knowing More
Frames And The Comfort Of Acceptable Losses
The Remembering Self: Crafting A Good Story
The Dark Side Of Ease: When Errors Become Costly
Overcoming Cognitive Pitfalls: Mobilizing Effortful Thinking
Nudging Towards Better Decisions: Harnessing Ease For Good
