What Would Google Do?

Finally, I examine how Googlethink is affecting our lives and the future of Generation Google.

We begin by examining the new power structure in our economy and society, where we, the people, are suddenly in charge—empowered by Google.

This book is about more than Google and its own rules and about more than technology and business.

about seeing the world as Google sees it, finding your own new worldview, and seeing differently. In that sense, this isn’t a book about Google. It’s a book about you. It is about your world, how it is changing for you, and what you can gain from that.

Then, in the following section, I’ll illustrate how these laws can be applied across many companies, industries, and institutions, analyzing each as an exercise in thinking and acting differently.

Google understands that the economy is made up of a mass of niches—that small is the new big. Google does not see itself as a product. It is a service, a platform, a means of enabling others that so far knows no limits.

When Gmail had a rare moment of dysfunction, Google CEO Eric Schmidt reminded the world, “We’re not perfect.”

So don’t get hung up on trying to be Google, on mimicking what Google does.

Google is the first post-media company. Unlike Yahoo, Google is not a portal. It is a network and a platform.

Google is clever enough to organize that knowledge and take advantage of it. It exploits the wisdom of the crowd, and thereby respects us in the crowd.