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David Hieatt

Do Purpose

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The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose.

Yes, we love the product they make. But the thing we love most about them is the change they are making. Purpose is an incredibly powerful thing. It provides strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.

In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don't just make something, but change something as well.
Ova knjiga je trenutno nedostupna
103 štampane stranice
Prvi put objavljeno
2014
Godina izdavanja
2014
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Citati

  • Julia Knyazihinaje citiralaпре 6 година
    The person would be happier in another job. The team would be happier with another person. And life is too short for people to be miserable. People make the mistake of being nice, and not dealing with the problem. This means the person is unhappier for longer. It may seem counter-intuitive, but there is a kindness to acting quickly.
  • Julia Knyazihinaje citiralaпре 6 година
    Ideas need doers not talkers.
  • Julia Knyazihinaje citiralaпре 6 година
    Inspired by Russell Davies’ How to be interesting Do Course.

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