ABOUT THE BOOK

Managing a restaurant can be quite a daunting task if all the necessary measures are not put into place. Many people assume that the management of a restaurant is the same as that of any other business. This is not true, since the restaurant business has new and unique challenges every passing day.

MEET THE AUTHOR

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EXCERPT FROM THE BOOK

Everyone in the restaurant business will at one point or another be faced with some of the problems listed above. When you find business is low, don’t give up on your restaurant. Instead, it’s important to be flexible and try every possible means to retain your customers as well as attract new ones. Here are a few great solutions to help you get started.

1. Introduce Discounts

When you want to address the issue of having empty tables during certain periods in the course of the day, introducing a special discount during the times when there is low traffic is a great solution.

2. Offer a Special Menu

You can attract more customers by having a special menu for those who visit the restaurant during that time. Word will spread, and you will have customers flocking to your restaurant to try out the special food.

To manage the crisis of reduced customers during extreme weather conditions, be creative with your menu. o not stick to the traditional menu items irrespective of the weather. For example, if there’s a blizzard, offer a special soup menu, or advertise a delicious warm drink. Come up with some special menu items that will augur well with the weather conditions. Offer special discounts for the new item that you introduce, and you will be amazed at the results.

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