Dabbling in the lucrative world of e-commerce can be tricky. Before you begin even wetting your feet in the industry, perhaps it will do you good to look back at how e-commerce came to be, before you can comfortably find your place in it and plan for the future. E-commerce, as we know it today, is worlds apart from its early predecessors. Still, it is interesting to take a trip down memory lane to see how far we have come.

E-commerce's evolution seems like it may have just appeared before our very eyes, growing at an exponentially fast rate that it may be difficult to even trace where it even began. Now, e-commerce is not only confined to the big players in the field. Even small startups have been able to partake in the possibilities e-commerce has to offer. Competition has become so fierce that in 2019, e-retail sales exceeded a whopping USD $3.5 trillion worldwide. If these numbers frighten you-fear not.

This e-book will walk you through what it means to get ahead of the curve. Through this book, you will learn the value of optimizing your website for both your visitors and search engines. Hopefully, you will realize the importance of keyword research and how this corresponds to the different stages of the buyer's journey. You might even learn a thing or two from competitor research, and how this can encourage you to constantly better yourself as a brand.

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