This book covers everything from the approach and philosophy behind starting a new business to practical advice on marketing, financial management and dealing with the people who work for you.
Jim Collins and his team have done an enormous amount of interesting work to determine whether a good company can be come a great company and how to do that. Definitely worth the read.
Filled with instructive case-studies, practical advice and coaching tips, this book guides the reader through the many stages of starting a business, avoiding the common mistakes, and overcoming the obstacles that stand in the way.