Presence, Olivia says, is the core of charisma. We all recognize when we’re with someone who is distracted and clearly not present. This lack of focus instantly destroys his or her charisma. Think of how you feel when someone looks at his or her cell phone in the middle of a conversation, or glances over your shoulder to see if there is someone more important in the room. Those with presence never do such things. They behave as though you are the only person in the room, and everyone and everything else has evaporated. No one can fake presence, because it’s obvious if a person isn’t fully engaged.