Platforms direct narrative arches and cliffhangers, shaping themselves around a user’s needs and attention. All of this is crucially dependent on the user reciprocating. The platform experience becomes increasingly lengthier, while more user data feeds back into the platform. Leif Weatherby contends that “as we live more of our lives on platforms such as Facebook, even the line between mind and matter is up for grabs. Think about Elon Musk’s proposal to jack your brain into the social network directly, surpassing the necessity for typing