Do you know the detailed story of your perfect ideal customer? I am not just talking demographics or a just few pain points and struggles— I mean the nitty gritty, day in the life kind of stuff. Because my special guest, marketing and branding strategist Jasmine Star, paints such a vivid picture of her avatar, Elle, that I feel like I know her as well as my best friend. I think once you hear about Elle and how Jasmine created her—and how you can create your own story—you will be riveted. That is just ONE of the many brilliant pieces of insight Jasmine drops when she stops by for my latest episode. Other amazing takeaways from my new favorite branding and marketing strategist: Learn the best approach to understanding how your product can help your audience—and ultimately how that will shift your approach to social media. Check out strategies for empowering your potential customers to choose you over your competitors. Your competition isn’t going anywhere, but if you can build trust with your clients and make their life easier, they will stick with you. Discover the keys to writing better copy, creating better emails, and nailing your social media—all with just a few KEY tips. I had the MOST fun creating the episode this week—because I found Jasmine so brutally honest, funny and refreshing. Listen in (and get ready to laugh) as Jasmine explains the 5 key tips for growing your brand. Stay tuned for later in the episode when Jasmine goes into my favorite tip! It’s obvious you want people to love you and your social media, however, you actually WANT to repel some people. It’s so important and in the best interest of your business. She breaks down how to do this with finesse and self-assurance in order to grow your tribe.