Mobilizing Your Website: What You Need to Know

Is your website or blog mobile-ready?

Are you wondering how to optimize it for mobile users?

To learn about the opportunities available in the mobile marketing world, I interview Greg Hickman for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Greg Hickman, the founder of Mobile Mixed, a website that specializes in training marketers in mobile marketing. He also hosts The Mobile Mixed Podcast. Greg advises big brands on mobile marketing, including AT&T, Electronic Arts, Cabelas and Sony Pictures.

Greg shares what businesses should do to make their mobile experience more user-friendly.

You'll learn about the best tools available to build your own mobile site and how to discover the kind of devices people are using to visit your site.

Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
You can also subscribe via iTunes, RSS, or Stitcher.

Here are some of the things you'll discover in this show:
Mobilizing Your Website
Why it's important for businesses to think about the unique needs of mobile users

Greg shares why you have to think where your customer or audience is coming from. The way we consume content today—whether it be email, social, using search or listening to podcasts—is mainly through a mobile device.

The first entry point to you, your business or brand is more likely to be a mobile phone. You want the customers' experience to be very friendly and optimized to whatever device they are on. Around 53% of the US population has a smartphone.

You'll discover why Greg believes email is overlooked when it comes to mobile.

Listen to the show to find out why Greg believes mobile email is an opportunity for marketers.

How to find out if mobile users are coming to your website

Greg recommends that the first thing you should do is look at analysis software such as Google Analytics. It will show you how many people in your current audience are coming to your site from a mobile device. It will also break out the numbers by specific device.

You'll probably discover that 20-50% of the overall visits to your site are coming from a mobile device.

Secondly, depending on your email service provider, some will offer insights into how many of the email opens are coming from mobile. You'll find out why this is a good indicator if you're a big emailer.

Greg shares how you can look to see from a social perspective if people engage with you from a mobile device on Twitter or Facebook.

You'll hear how many people visited Social Media Examiner over the last 30 days via a mobile device.

Listen to the show to find out why MillerCoors launched Android-specific solutions for their audience.

Why we need to think differently about tablet users versus mobile phone users

There's a lot of misconception about how people use their smartphones. Greg recently read a study where 68% of smartphone usage is from home. Mobile doesn't necessarily mean on the go.

You have to look at your own customers and brand and see where they are interacting with you to help determine how much it's going to affect you.

Greg believes with the tablet experience, you will start to see more usage in the evening hours. People use them as a second screen experience while sitting on the couch in front of the TV.

Google Analytics helps you see the time of day people are hitting your site with their specific devices. You might then correlate that to the likelihood of people sitting on the couch.

Listen to the show to find out how the older generation is adopting tablet devices.

Where marketers should start when it comes to making a site ...