The whole “sales” thing has been a little bit wrecked by used car salesmen, Glengarry Glen Ross and old dudes in suits in weird hotel ballrooms.
In the online business world, there’s a lot more fun shiny stuff to talk about than real deal selling.
Sometimes we inadvertently make content creation the sun around which our entire businesses orbit, as if churning out enough content powers our business.
But as a Fizzler, Harriet, admitted in a recent email, she created 300 videos and never made more than $5,000 a year in her business until she dealt with some deeper sales fear.
So today, we’re facing this head on: sales is the sun, or the engine of our businesses. Without sales, you’ve got a glorified hobby.
