Episode 313: Perfect for Parents: Passive Income & Building A “Perennial” Business (FS313)

Shownotes: http://fizzleshow.com/313
How do we run a business that does not run us into the ground? Can we give energy into our hustle without having none left for anything else? How do we keep the wind in our sails?
The idea of managing the size of a business to suit your actual needs seems to becoming more and more attractive to a lot of entrepreneurs. It is something we have spoken about before on the Fizzle Show and we strongly believe you are the one who should decide the scope and ambition of what you do!
In this episode, we take this idea one step further and think about just how much and what kind of work you really need to do today. Rather than trying to reinvent the wheel, is there an obvious question that you see being asked that you know how to answer?
Today on the show we are joined by Nathalie Lussier who is a digital strategist, the founder of Access Ally and has made it her mission to help you achieve your dreams. We talk to her about automation, the customer's journey, facilitating a good experience for an audience, improving the work you have already done and why you already have everything you need.
For all of this and more, join us today!
Key Points From This Episode:
• A quick introduction to Nathalie and her business. [0:03:26.4]
• Switching the equation around so your business serves you. [0:08:30.7]
• Breaking things down in past, present and future. [0:13:16.2]
• Sustainable entrepreneurship and the value of service. [0:15:26.6]
• The vital lessons that we learn in trying times. [0:19:17.4]
• The expert's dilemma and getting perspective on your own value. [0:22:40.7]
• The patterns that helped Nathalie discover her gifts in plain sight. [0:26:35.5]
• How Nathalie's answered the questions she was encountering. [0:31:35.3]
• Moving forward with freebies towards paid services. [0:35:54.7]
• Fighting your own battles and slaying your own dragons. [0:41:02.8]
• Nathalie's business preparation for having her baby. [0:46:51.2]
• The architecture of online business and the customer journey. [0:51:54.1]
• Stamina and dedication to bettering a single offer. [0:54:32.6]
• Post mortem, taking stock and dialing it all in for updates. [1:00:49.4]
• Honoring the work already done and doubling down. [1:04:40.7]
• You already have what you need! [1:08:01.1]
• And much more!
Links Mentioned in Today’s Episode:
• Fizzle — https://fizzle.co/
• AccessAlly — https://accessally.com
• Nathalie Lussier — https://nathalielussier.com
• Oprah — http://www.oprah.com
• Jerry Seinfeld — http://jerryseinfeld.com
• Dan Tocchini — https://www.crunchbase.com/person/daniel-tocchini
• Schitt's Creek — https://www.netflix.com/za/title/80036165
• Trello — https://trello.com
• Atlassian— https://www.atlassian.com
• Narnia — http://www.narnia.com
• Vitals — https://vitals.agency/
• Jim Rohn — https://www.jimrohn.com
• Nathan Barry — https://nathanbarry.com
• ConvertKit — https://convertkit.com
• Fizzle Try 5 — http://fizzle.co/try5
• Fizzle Goals Course — https://fizzle.co/courses/goals
• Fizzle Journaling Course — https://fizzle.co/courses/journal
• Drip — https://www.drip.com
• Fizzle on Twitter — https://twitter.com/fizzle
• Fizzle Defining Your Audience — https://fizzle.co/guides/defining-your-audience
• Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity
• Fizzle Just Ship It Challenge — https://fizzle.co/sparkline/join-30-day-just-ship-challenge
• Fizzle Customer Conversation Course — https://app.fizzle.co/courses/customer-conversations
• Fizzle Just Ship It Challenge — https://app.fizzle.co/just-ship-it-challenge
• Fizzle Post Mortem Workbook — https://fizzle.co/sparkline/learning-from-pain-via-post-mortems-fs295/
• Aiden Fishbein — https://vitals.agency/blog/author/aiden/
• Courage and Clarity — https://www.courageandclarity.com/
• Steph Crowder on Twitter — https://twitter.com/stephcrowder_
• Corbett Barr on Twitter — https://twitter.com/CorbettBarr
• Chase Reeves on Twitter — https://twitter.com/chase_reeves
• Chase Reeves Reviews — https://www.youtube.com/user/chasereeves
• Fizzle Sparkline — https://fizzle.co/sparkline
• Fizzle Essentials of Web Design Course — https://fizzle.co/library/essentials-of-website-design-for-business-builders
• Fizzle Website Tune Up Curse — https://fizzle.co/courses/tuneup
• Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters
• Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web
• Fizzle Toolkit — https://fizzle.co/toolkit
• Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce
• Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs
• Fizzle Hosting — https://fizzle.co/hosting