Do you use Instagram for your business?
Are you wondering how Instagram can help with your marketing?
To learn how to get started with Instagram marketing, I interview Sue B. Zimmerman for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It's designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Sue B. Zimmerman, who is known as the Instagram Gal. Sue helps businesses use Instagram to find their ideal customers. She's used Instagram herself to increase traffic to her Cape Cod retail boutique by 40% in only 12 months.
Sue shares the strategy behind her Instagram success.
You'll learn how to take advantage of using photos and short videos and how to make the most of hashtags.
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Here are some of the things you'll discover in this show:
Why marketers should consider Instagram
Sue states that she didn't know what Instagram was until a little over a year ago. She became curious when her twin daughters were using it.
Sue shares that one of the reasons why marketers should consider Instagram is because it's mobile. It's a great way for your business to communicate directly with people with whom you want to build trust and credibility. There's no better way for people to see what you are up to.
Instagram is a free mobile app, which you can download onto your iPhone or Android phone. It allows you to share photos or videos with your target market. It's very quick, easy and fun to use. There are 20 filters that you can have a lot of fun with.
You'll discover why hashtags and @mentions are most important for marketers and businesses.
Listen to the show to find out what type of image gets the most likes and comments for Sue.
Who is Instagram ideally for and how does it differ from Pinterest?
Sue believes they are similar but have slightly different approaches. Sue has a very active Pinterest account, which is also very successful for her boutique.
Both Pinterest and Instagram have grown into their own thriving communities.
With Instagram, you can tell a story with both photos and videos. As soon as you upload an Instagram image, you can see within seconds that someone has liked it. With Pinterest however, you tell people what you like. You curate your boards and highlight what you like from things that are already online.
Sue gives an example of how she is able to seize opportunities presented to her with customers in her boutique. It's a great way to create a fun mood.
The hashtags that you use to describe the image or the video are how people follow you or find you.
You'll hear what hashtags Sue uses at an event and why it helps create more interaction. You have to remember that people look for certain hashtags for their industry to stay top of mind.
From a business perspective, when an image grabs your attention, you can choose to click into the account and see if you want to follow the person. Once you start to follow an account, it will show up in your feed. You can also unfollow accounts at any time.
Sue believes that she can put a visual strategy together for any kind of business. You'll hear the different types of businesses she has worked with.
In the B2B world, it's not necessarily about the products you sell, it's about visual feelings. Images of sunsets, nature and oceans get a lot of likes because they are visually pleasing. It's not just about business.
Listen to the show to find out what the benefits are when you share your passions visually as an individual.
Examples of businesses that use Instagram well