John Zeratsky

Get that surface right, and you can work backward to figure out the underlying systems or technology. Focusing on the surface allows you to move fast and answer big questions before you commit to execution, which is why any challenge, no matter how large, can benefit from a sprint.

This book is a DIY guide for running your own sprint to answer your pressing business questions. On Monday, you’ll map out the problem and pick an important place to focus. On Tuesday, you’ll sketch competing solutions on paper. On Wednesday, you’ll make difficult decisions and turn your ideas into a testable hypothesis. On Thursday, you’ll hammer out a realistic prototype. And on Friday, you’ll test it with real live humans.

Unfortunately, we are not geniuses. Savioke’s sprint worked because of the real experts: the people who were on the team all along. We just gave them a process to get it done.